Homes by Erica
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About Homes by Erica

Hi, I’m Erica.

I help people find a place in Florida that feels right for the life they are building — with steady guidance, honest perspective, and a lot of care.

Erica Williams smiling in a navy blazer

A relationship first

The buyer comes first in every room.

Buying a home is one of those decisions that reaches into everyday life. I believe you deserve a person who listens carefully, gives you the full picture, and respects your pace.

I spent years as the CEO of a $200 million corporation, where my expert strategy and negotiation skills helped build the company. Now, that same strategic thinking is working for you at the closing table as I negotiate on your behalf.

I’m originally from New York, have lived in Florida for more than 20 years, and am licensed in both Florida and Georgia. I work with local, out-of-state, and international buyers relocating to Florida, with a focus on homes and communities across Pinellas County.

Most of my clients come through referrals and long-term relationships. That means the work is personal from the beginning, and the promise is simple: discretion, honest guidance, and someone who stays in your corner.

When I’m not getting the best deals for my clients, I’m spending time with my family, involved in activities at my church, gardening, or with my little dog, Theodora.

Theodora, a curly-haired apricot-colored dog sitting on a wood floor
Theodora, always on hand for a walk after showings.

What buyer-first means

Advice that earns its place.

  • 01Your priorities guide the search — not the other way around.
  • 02Good news and difficult news are delivered with equal honesty.
  • 03Every home is considered in the context of price, condition, and future use.
  • 04You can take the time you need to make a decision that feels right.
  • 05Your broader team is part of the process at the right moment.

Market Knowledge.
Strategic Thinking.
Buyer Advocacy.

A perspective grounded in the market and accountable to the person making the decision.

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